Robert Jackall – Image Makers. Advertising, Public Relations, and the Ethos of Advocacy

• autor:Jackall, Robert
• editura:The Chicago University Press
• aparitie:2000
• nr:333
• titlu:Image Makers. Advertising, Public Relations, and the Ethos of Advocacy
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Talking dogs pitching ethnic food. Heart-tugging appeals for contributions. Recruitment calls for enlistment in the military. Tubthumpers excoriating American society with over-the-top rhetoric. Everywhere we turn, we are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of modern advocacyfrom commercials to public service ads to government propagandaand its roots in advertising and public relations.