David Ogilvy – Tested Advertising Methods

Posted by Ilă Citilă on mart. 3, 2014 in Bookshop, Limbi străine | 0 comments

autor:Ogilvy, David
aparitie:1997
editura:Prentice Hall
nr:278
titlu:Tested Advertising Methods
views:29

The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.

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Scris de Ilă Citilă

L-au impresionat din şcoala generală Marin Preda şi Mircea Eliade. Avea poemele lui Ginsberg în copii la indigo. Este vicepreşedinte al Asociaţiei Profesioniştilor de Relaţii Publice şi membru al American Association of Political Consultants. Coordonează blogul de cărţi BOOKISEALA.